Disney+ to raise subscription price as the service hits 86 million subscribers

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The flagship streaming service of The Walt Disney Company continues to break records a year after its release. During its Investor Day presentation, Disney CEO Bob Chapek announced that the service has exceeded expectations with 86.8 million subscribers.

Disney+ is currently the second largest streaming service after Netflix (195.15 million). Chapek credits the success of the platform to the diversity of Disney’s brands and its emotional connection to the Disney brand.

The Walt Disney Company also announced that the price of Disney+ will increase slightly to accommodate for the amount of content coming to the app in the next few years. For U.S. subscribers the price will increase $1 to $7.99/month. For European subscribers, the price will increase by £2 to £8.99/month.

The price change will take effect in March, just in time for the release of Raya and the Last Dragon and Falcon and The Winter Soldier to the service.

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